A Perspective Regarding the Confusing Programming We Tend to Be Taught About the Value of Looks

We communicate that "looks don't really matter"... Really?? The need to look attractive, is programmed in us from a very early age.
A nice body and a pretty-face/handsome-face, is the ideal condition to have; true?
On the flip-side; We contradict ourselves with rationalizations, that help us to deal with physical imperfection. On one hand, we state that looks do matter; and on the other hand, when we state that looks don't matter -- it's what's on the inside that counts.
What really may count, is the great amount of money that is made through the promotion of beauty. The media, speaks louder than a consoling and well-meaning friend, who tries to tell ya that "you're beautiful, from the inside-out" -- rather than, "you're beautiful, inside and out" (which is a compassionate and humbling way, of letting someone know, that he or she is lacking in the physically-beautiful state).
Society tends to give offer a lot of contradictory programming. Beauty-wise, we need to be all that we can be; as well as personality and character-wise. However -- Being that physical perfection can be gaged immediately (and my blind us, of what may be inside), like the quality of a book by it's cover-- looks, have a great influence. And it's up to us, to find a happy value-system median, when it comes to the value that we place upon looks and the regard that we have for them as people; and not simply Gods or Goddesses, or worthy of more attention or esteem, than the simple Shrek-like morph.